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Unraveling the Kenzo World and Your Sense of Smell

Dare to see the world your way

Kenzo World – the new fragrance by Kenzo 

Art directors Carol Lim and Humberto Leon transcribe their vision of fashion and create their first perfume. A world in their image, daring, spontaneous, surprising and colorful. A world that promotes freedom of expression, diversity and creativity. A dynamic and joyful fragrance, a new dimension of the KENZO spirit

KENZO WORLD Eau de Parfum, the ultimate fashion bottle. Discover KENZO WORLD universe: bold, spontaneous and surprising. You will be amazed by the unexpected mix of peony, jasmine and dazzling Ambroxan® crystals. A fragrance for women that want to be themselves, unconventional and self-confident.
It opens with a surge of floral notes by the handful. From simple petals to bouquets it bursts with a flowery sweetness. This is a brilliant fragrance with sparkling trail, a crazy rock nectar with an intoxicating scent captivating the nose. The fragrance wears beautifully on a warm summers day, without making the user feel oily or sticky and wears well in the warmer climates.
All in all with the funky eye design, the captivating cause and movement this fragrance stands for and the outstanding performance in the advert, it’s hard not grab a bottle.
The key note of the fragrance is Ambroxan.
Did you know?
“Ambroxan is an ingredient with natural origins. It’s naturally found within ambergris extracts. After the whale ‘releases’ the ambergris, it spends many years floating in the salty sea under the sun. Only then does it harden and develop it’s sweet mineral smell. Now, because we don’t use animal products in perfumery, very clever people have created a synthetic superstar to replicate this scent.
The crystal powder of Ambroxan is synthetised from ‘Sclareol’, a molecule naturally extracted from the essence of clary sage. Ambroxan is a fascinating molecule that has warm woody, leather and spicy facets. It leaves a lasting sweet, creamy, musky impression and is known as the “modern ambegris” thanks to its animalic and sexy yet very subtle scent.
It brings a deep, mineral, soft woody effect to any scent.”
The main accords of this perfume also consist of floral, amber, fresh, musky and rose.

It is truly art in a bottle.

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