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When couturier Gabrielle ‘Coco’ Chanel launched her debut perfume, No5, in 1921, it changed the whole world of fragrance. Perfumer Ernest Beaux produced a portfolio of samples for Mademoiselle to try – and she chose the fifth proposal. So No5 was born – and has since gone on to become the most recognized name in perfumery worldwide. And it is still the most recognized fragrance name today. The latest fragrance of Chanel perfume in the range is Gabrielle.