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The company developed its first fragrance line in 1970, a masculine scent called Eau Cendree, closely followed by a feminine counterpart called Chicane. They remained a reasonably small business throughout the seventies, catering primarily to an elite New York clientele.
The brand became more widely known in 1980 once it released Jacomo de Jacomo, a crisp men’s scent featuring florals, sandalwood, and patchouli. The fragrance came on the heels of its 1978 women’s counterpart, the powdery floral Silences, but quickly outshone it, becoming the best selling fragrance for Jacomo at the height of its initial success. In the next decade, the company experienced a lull, launching only Parfum Rare in 1985 and its relook, Coeur de Parfum, in 1987.
In 1991 they perked the industry’s interest again with its release of the very first duo fragrance, breaking the tradition of releasing men and women’s paired fragrances a year or two apart. The line, referred to as anthracite, featured a fragrant, fruit and floral women’s scent (Anthracite pour femme) and a contemporary rose and clove-based men’s scent (Anthracite pour Homme). It was launched as a “couples scent” with the sales pitch, “they are made for each other, but can live one without the other.” The brand continued to gain strength throughout the nineties, releasing Ambro and Perle de Silences in 1996 and the highly successful Paradox for women in 1998, closely followed by the suede-based scent of Paradox for men in 1999. 2000 saw the release of another duo scent, Aura, and in 2002 the brand celebrated its successful reinvention of itself with a reincarnation of its most popular scents, Jacomo de Jacomo, relaunched simultaneously with the new Jacomo de Jacomo Rouge.
Your perfume might be invisible but it can be the most dominant accessory you wear. In fact, according to psychologists, smell is the sense most closely related to memory. This means your fragrance can help you leave a lasting impression when you need it the most. And with a wide variety of luxurious, designer fragrances available, there’s no reason to ever smell less than exquisite.
My Perfume Shop understands that having a signature scent is important. Your fragrance is a crucial part of your outfit. It can leave as memorable an impact as a designer suit, killer heels or diamonds would on those in your company. And, so, we went ahead and did some research on the most sensual and exclusive perfume brands available. Now, we have the largest stock of rare perfumes from across the globe which means you too can now immerse yourself in the captivating scent of your favourite designer. We can proudly bring you the largest range of luxury designer perfumes at a cost-effective and competitive pricing structure. We have more than 200 authentic designer perfumes from across the globe and our catalogue is always growing.
Don’t be shy to browse around our site. We have conveniently sorted our offering into alphabetical order so you can find exactly what you’re looking for. Alternatively, we’re on call to be of assistance to you at all times. You can chat with us online or find us on WhatsApp. And if you need some help in choosing the perfect scent to suit any occasion, head over to our blog. This is where we unpack the latest trends and the most helpful tips on how to determine a fragrance that’ll help you be the best version of yourself.
We hold the largest stock of French and International rare perfumes in South Africa, for next day delivery choose the express option when you place your order. Depending on your location you are able to see when your delivery will take place.