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Guy Laroche was a French fashion designer and founder of the company that bears his name. Born in 1921, Guy Laroche began his career as a hat-maker but moved to fashion when he became the assistant to couturier Jean Desses. Laroche traveled to the United States in 1955 to study new manufacturing methods for ready-to-wear clothing and returned to Paris in 1957 to begin his own label.
The label achieved instant success with its vivid-colored haute couture with plunging necks and backlines. The designs were appreciated for their practicality and wearability, and Laroche was one of the first designers to introduce separates to the American market. Laroche began offering men's fashions in 1966.
The company's initial foray into perfumes began with legendary Fidji for ladies, in 1966. The first men's fragrance from Guy LaRoche was 1972's Drakkar, which was later eclipsed by its more successful flanker, Drakkar Noir, in 1982. Guy Laroche passed away in 1989, but the fashion house and fragrances live on in the 21st century. The company offers fragrances in collaboration with L'Oreal.
Your perfume might be invisible but it can be the most dominant accessory you wear. In fact, according to psychologists, smell is the sense most closely related to memory. This means your fragrance can help you leave a lasting impression when you need it the most. And with a wide variety of luxurious, designer fragrances available, there’s no reason to ever smell less than exquisite.
My Perfume Shop understands that having a signature scent is important. Your fragrance is a crucial part of your outfit. It can leave as memorable an impact as a designer suit, killer heels or diamonds would on those in your company. And, so, we went ahead and did some research on the most sensual and exclusive perfume brands available. Now, we have the largest stock of rare perfumes from across the globe which means you too can now immerse yourself in the captivating scent of your favourite designer. We can proudly bring you the largest range of luxury designer perfumes at a cost-effective and competitive pricing structure. We have more than 200 authentic designer perfumes from across the globe and our catalogue is always growing.
Don’t be shy to browse around our site. We have conveniently sorted our offering into alphabetical order so you can find exactly what you’re looking for. Alternatively, we’re on call to be of assistance to you at all times. You can chat with us online or find us on WhatsApp. And if you need some help in choosing the perfect scent to suit any occasion, head over to our blog. This is where we unpack the latest trends and the most helpful tips on how to determine a fragrance that’ll help you be the best version of yourself.
We hold the largest stock of French and International rare perfumes in South Africa, for next day delivery choose the express option when you place your order. Depending on your location you are able to see when your delivery will take place.