On a quest to distil the essence of Lady Gaga in a fragrance, Haus Laboratories plunge us in a world of innovation. Two years of experimentation have heralded the launch of dangerously addictive “fluid technology”, an extract of Gaga’s bold, bewitching sensuality. Lady Gaga Fame is a dark and addictive Eau de Parfum. Liberated women only (not for the faint-hearted).