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DIOR The House of Dior is synonymous with high fashion, haute couture, and designs that are more exquisite art than they are clothing. Dior’s founder was Christian Dior, a French designer, who created the “new look” dresses that emphasized the curves of the female form post World War II. The introduction of Dior’s new take on fashion radically changed the public’s idea of high-class clothing and assisted with re-establishing Paris as the world's fashion capital. To further underpin the beauty of the more feminine fashion line, Dior created a perfume to match the clothing designs. It was named Miss Dior and is still available today.