A very interesting edition launched in September 2012 and aimed at younger audience arrives from the Balenciaga Company. Balenciaga, in collaboration with Coty, Prestige and IFF created the new fragrance FLORABOTANICA which is attracting a lot of attention.
The composition was developed by perfumers of the house of IFF, Olivier Polgeand Jean-Christophe Herault, who composed it of such accords as mint, carnation, hybrid rose, caladium leaves, amber and vetiver. It was envisaged that the composition would offer floral character, which is also very seductive and its flowers will not be just beautiful, but also very dangerous.
The advertising campaign is decorated with three metal sculptures resembling the Ghesquière floral print created a few years ago. Photos for the campaign were taken by Steven Meisel, and the advertising face is young actress Kristen Stewart. She is wearing a dress from the floral collection and holding her hands in her pockets.