Cabochard is a fragrant image of Alix Gres. Even the name, chosen by Madame Gres herself (in French Cabochard means 'stubborn' or 'headstrong') reflects her free spirit and will. Cabochard was created after Madame Gres' trip to India. She described a beautiful perfume to the young perfume creator Guy Robert very flowery, rich like tuberose yet softer, contrasted by fresh, slightly green note. It was a water hyacinth! After several trials, Madame Gres recognized her perfume. It was light and floral. However, the trend dictated intensive and strong chypre (Tabac Blond (1919), Cuir de Russie (1924), Scandal (1933), Bandit (1944)), so Madame Gres decided to launch two perfumes at the same time: floral Chouda and leather chypre Cabochard, created by Bernard Chant with IFF.
Cabochard was launched in 1959 and instantly became very popular; Madame Gres said that it reminded her of her walks along the long and empty beaches of India: sharp freshness of the morning air, warmth of sandalwood, a touch of flower and comfort of the sea breeze.
A couple of months after it was created the production of Chouda was suspended. The delivered 5 liters of the perfume was most probably worn by Madame Gres herself.