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My Perfume Shop
Authentic and Original Perfumes

A Marc Jacobs Daisy Summer

Posted: Jan 06 2015

We holding onto that summer feeling by escaping into the daisy fields with Daisy by Marc Jacobs and taking you behind the scenes into the shooting of the beautiful fragrance advert whilst the print campaign graces My Perfume Shop's cover photo this week on Facebook. 

The sunny short film is directed by Sophia Coppola to represent Jacob's Daisy,Daisy Eau So Fresh and Daisy Dream scents and seen in our exclusive behind-the-scenes images here.


Interesting fact: Sophia Coppola was in fact the first ever face of Marc Jacobs fragrance, photographed by the designer's long-term collaborator Juergen Teller who also shot the print campaign to sit alongside Coppola's new advert.

"Because I was in the fragrance ad when Marc started doing the perfume, it's funny now to be making a commercial for the Daisy fragrance," Coppola said. "I really enjoy doing a fragrance campaign because it's about atmosphere and personality. And it's so abstract."


So, what is the vision of the new advert? 

"I kind of imagine maybe they've snuck out of their boarding school and they're running in the hills and lazing around together," Coppola explained of her vision. "I feel like fragrance is really important to your identity as a teenager - I was really into it, this idea of being a woman.

"Starring in the campaign are models Malaika Firth, Ondria Hardin, Antonia Wesseloh and Sophia Ahrens. 

All photos courtesy of Vogue UK. 

To view and purchase our Marc Jacobs Daisy fragrances please click here

Watch the advert below 

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A bit more about My Perfume Shop

Your perfume might be invisible but it can be the most dominant accessory you wear. In fact, according to psychologists, smell is the sense most closely related to memory. This means your fragrance can help you leave a lasting impression when you need it the most. And with a wide variety of luxurious, designer fragrances available, there’s no reason to ever smell less than exquisite.

My Perfume Shop understands that having a signature scent is important. Your fragrance is a crucial part of your outfit. It can leave as memorable an impact as a designer suit, killer heels or diamonds would on those in your company. And, so, we went ahead and did some research on the most sensual and exclusive perfume brands available. Now, we have the largest stock of rare perfumes from across the globe which means you too can now immerse yourself in the captivating scent of your favourite designer. We can proudly bring you the largest range of luxury designer perfumes at a cost-effective and competitive pricing structure. We have more than 200 authentic designer perfumes from across the globe and our catalogue is always growing.

Among our bestsellers, you’ll find the likes of Bvlgari, Dior, Issey Miyake and Versace. Our top 10 brands include captains of industry like Creed, Calvin Klein, Yves Saint Laurent and Gucci. If there is a luxury perfume out there, we will find it and ensure that it’s included in our catalogue.

Don’t be shy to browse around our site. We have conveniently sorted our offering into alphabetical order so you can find exactly what you’re looking for. Alternatively, we’re on call to be of assistance to you at all times. You can chat with us online or find us on WhatsApp. And if you need some help in choosing the perfect scent to suit any occasion, head over to our blog. This is where we unpack the latest trends and the most helpful tips on how to determine a fragrance that’ll help you be the best version of yourself.
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