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My Perfume Shop
My Perfume Shop

A Marc Jacobs Daisy Summer

Posted: Jan 06 2015

We holding onto that summer feeling by escaping into the daisy fields with Daisy by Marc Jacobs and taking you behind the scenes into the shooting of the beautiful fragrance advert whilst the print campaign graces My Perfume Shop's cover photo this week on Facebook. 

The sunny short film is directed by Sophia Coppola to represent Jacob's Daisy,Daisy Eau So Fresh and Daisy Dream scents and seen in our exclusive behind-the-scenes images here.

 

Interesting fact: Sophia Coppola was in fact the first ever face of Marc Jacobs fragrance, photographed by the designer's long-term collaborator Juergen Teller who also shot the print campaign to sit alongside Coppola's new advert.

"Because I was in the fragrance ad when Marc started doing the perfume, it's funny now to be making a commercial for the Daisy fragrance," Coppola said. "I really enjoy doing a fragrance campaign because it's about atmosphere and personality. And it's so abstract."

 

So, what is the vision of the new advert? 

"I kind of imagine maybe they've snuck out of their boarding school and they're running in the hills and lazing around together," Coppola explained of her vision. "I feel like fragrance is really important to your identity as a teenager - I was really into it, this idea of being a woman.

"Starring in the campaign are models Malaika Firth, Ondria Hardin, Antonia Wesseloh and Sophia Ahrens. 

All photos courtesy of Vogue UK. 

To view and purchase our Marc Jacobs Daisy fragrances please click here 

Watch the advert below 

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